The brief Version: whenever Marie Antoinette mentioned, “Let them consume dessert,” it might probably are because she was actually hogging all of the Michel et Augustin cookies for by herself. Youth friends Michel and Augustin came across in secondary school, and, when they found their particular sex 9-to-5 jobs to be unfulfilling, they began a cookie business with a foundation in French pastry. Quickly ahead 13 many years, while the two buddies have offices in France and New York and they are seducing the whole world with regards to cookies, pastries, yogurts, mousses, as well as other sweets fashioned with quick, pronounceable components. The duo in addition instructs aspiring bakers that learning the skill of French pastry is actually attainable through their recipe books and entertaining available home courses. Michel and Augustin’s fantasy is easy: to make the globe smile and come together over a shared passion for sweets.
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The story of Michel et Augustin started merely adequate. Two males started palling around in middle school and turned into great buddies. But, just like numerous adolescent relationships, the 2 parted methods after graduation to follow their very own pathways.
Michel found themselves employed in financing in ny, and Augustin had been employed in advertising and marketing for Air France. But both shortly turned into disillusioned using 9-to-5 grind with the business community. They reconnected while the duo devised a wild propose to learn all 1,263 bakeries in France and establish a guide to the very best confectioneries the nation needed to provide. They typed a manuscript regarding it â their basic collaboration!
After finishing their particular pursuit, in 2004, Michel and Augustin aproned-up and place out on a adventure: cooking in Augustin’s kitchen. Their goal were to produce a type of cookies and various other desserts fashioned with natural ingredients and really love. And, after tirelessly evaluating and tasting over 300 meals, their first mixture was given birth to: the small round butter cookie. Michel et Augustin was given birth to!
The two discovered rapid achievements, and so they always innovate much more delicious productions, such as for instance a decadent natural yogurt in a bottle, that was found only one time Michel and Augustin realized their particular valued cow could produce more than butter. They market their products aided by the trademark “kookiness” as well as the happiness they infuse in their delicious treats.
Spreading a fascination with French Pastry round the World
Michel et Augustin concerns more than just making a delicious cookie. The business is actually bent on attracting from France’s rich culinary history to produce masterful sweets.
“it is not nearly snacks â it’s about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “almost anything we make is related to French pastry techniques. We have a very powerful relationship with pastry creating as a company.”
But Lily informed us an attraction for and expertise of French pastry is not just kepted for product developers (they refer to them as the “recipe staff”) at Michel et Augustin. A portion of the organizations kooky society is discussing the love and expertise of pastry creating very every person in the group, in France and Brooklyn, can prepare to-be a French pastry chef and take the national exam (titled a “C.A.P.”). In this way, everyone can take part in innovating brand new dishes and speak knowledgeably with fans, clients, and buyers.
“weekly in France as soon as monthly in nyc, all of our Banana Farm (“office”) can become a pastry class in which the audience is going through a traditional curriculum of French pastry and training when it comes to certification,” she said. “no matter if you’re a website developer or even in income â the opportunity is actually motivated for many.”
Though Michel et Augustin supplies an even more expansive manufacturer product line in France, the company sticks with the same fundamentals and maxims of creation for all services and products.
“finished . all our services and products have as a common factor is an actual attention to taste and the constituents,” Lily said. “We focus on the top quality and comfort of the components, and then try to keep the ingredient listing as pronounceable that you can.”
This results not only in a tasty decadence, but also a delicacy possible feel good about consuming with your significant other.
An accumulation of Treats Perfect for revealing together with your Sweetheart
Thereis just one thing about discussing desserts that begins your day appropriate or finishes an excellent date. And Michel et Augustin’s projects happened to be intended for merely this type of occasions.
“It is an instant of indulgence after a date,” Lily said. “its tasty making with thoroughly clean ingredients, which helps make the minute much better. It feels very good to engage.”
With the amount of worthwhile snacks available, there’s really no must pick just one. While there are many more possibilities in France â from candy mousse to decadent yogurts and, needless to say, unique snacks â there are lots of solutions in the US at the same time.
Lily had been quick to advise the most perfect treats to offer to or enjoy thereupon special someone.
“the popular cookie is actually our very own 4-Cookie Squares,” she said. “These include like little square tarts, come in three flavors, and that can end up being very conveniently discussed. We supply Cookie Buttons, which are hazelnut chocolate chip cookies with hazelnut ganache internally. They come in packages of two â one for me personally, choice for you!”
For couples whom enjoy their particular early morning ritual together, Lily told all of us Puff Palmiers tend to be a lovely a.m. choice.
“These are generally puff pastry and taste like Elephant Ears,” she stated. “They’re super light and flaky and just the thing for sharing more than break fast with coffee or at beverage time.”
Whether both you and your honey are chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin provides a deserving treat for sharing (or sneaking down with on your own clandestine cookie event).
Join up within Banana Farm
Michel et Augustin’s viewpoint is the fact that the delight of desserts is in the posting. So it should not be any shock neighborhood engagement is actually a large area of the organizations business purpose. Everyone is invited to avoid in and chat (and taste cookies) at their own Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This attitude started at the very start associated with the business and is section of the center. And Lily mentioned this philosophy is exemplified within the organizations available homes.
“straight away, Michel and Augustin exposed the doorways of these apartment to neighbors, buddies, customers, and passersby, for those to offer them opinions, to flavor snacks, to taste new meals they were evaluating, also to go out together and mention what they happened to be doing,” she mentioned. “its something’s important to all of us nowadays.”
Open house from the Banana Farm happen throughout the very first Thursday of each and every month in France and nyc. Lily told all of us these activities present a means for business provide back to town by training them about the background and strategies of French pastry.
“We invite everyone else, family members, buddies, clients, and customers to come show recipes,” she mentioned. “We carry out flavor examinations, focus groups, and play games. Its an actual area occasion.”
It is not only fun and tummy-pleasing to attend, in case you lack a cookie companion, just imagine the rest of the treat aficionados you could potentially fulfill from the Banana Farm. Most likely, if someone else wants Michel et Augustin addresses, you know they usually have good style, and you’ll have something you should connect over.
Michel et Augustin: invested in Random Acts of Kookiness
In genuine Michel and Augustin form, the duo began a Random Acts of Kookiness effort to encourage and please the general public. From a tribute to Michael Jackson toward cookie square event and their torrid Greek story, Michel and Augustin infuse hilarity and happiness into all they actually do. You can observe precisely why their particular treats are incredibly addicting â they’re fashioned with natural ingredients and great vibes.
Up after that for the company is another cookbook whose goal is to aid all of us readers yet others tackle the intimidation connected with French pastry.
“we are making a French pastry cookbook for any United States, and it’s about finding pleasure in these very hard recipes,” Lily stated. “We’re splitting it down and claiming you can do it. If we can, anybody can, so we’re sharing our progress.”
Michel et Augustin can also be seeking release the well-known chocolate mousse in the US.
“our very own dream in regards to our candy mousse will be seduce The usa’s preferences.”
And, after sampling the company’s cookies and other treats, the usa is surely in for a long relationship with that mousse.
